Post by account_disabled on Mar 6, 2024 0:48:25 GMT -5
Depending on whether you are targeting consumer or business customers, content marketing strategies can be divided into B2C and B2B. In this article we define what B2B content marketing is, why it is important for companies and the differences with B2C content marketing. We then move on to analyze the 7 fundamental steps for a B2B strategy from which to develop a content marketing plan and finally the main channels and tools used. To conclude, you will find some case studies to draw from as examples for your B2B content marketing strategy.
Content Marketing in B2B: What it is What is B2B Hong Kong Telegram Number Data Content Marketing? B2B Content Marketing consists of the application of content marketing strategies to Business to Business. As analyzed in detail in the dedicated article, content marketing consists of the creation and distribution of valuable content through different channels to attract the target market segment. If we wanted to give a definition of content marketing in the B2B context , we could quote Holliman & Rowley, 2014, p.285 : “creating, distributing and sharing relevant, compelling and timely content to engage customers at the appropriate point in their purchasing consideration processes , in such a way as to encourage them to convert into a business outcome".
Find out how to enhance your strategy with the power of storytelling by participating in the Storytelling Festival 2024 , the event that transforms storytelling into concrete results. Already in the 2017 research of the Content Marketing Institute it emerged that globally 89% of companies were already using content marketing and as many as 55% of B2B companies had small teams for content marketing , while 28% were a more mature phase. Furthermore, 85% of B2B marketers considered content creation as a factor that contributed to the overall success of the company. From the research B2B Content marketing for professional services: in-person contacts and digital contacts, it emerges that CM can be effective in generating sales leads in B2B and play a complementary role to the sales force.
Content Marketing in B2B: What it is What is B2B Hong Kong Telegram Number Data Content Marketing? B2B Content Marketing consists of the application of content marketing strategies to Business to Business. As analyzed in detail in the dedicated article, content marketing consists of the creation and distribution of valuable content through different channels to attract the target market segment. If we wanted to give a definition of content marketing in the B2B context , we could quote Holliman & Rowley, 2014, p.285 : “creating, distributing and sharing relevant, compelling and timely content to engage customers at the appropriate point in their purchasing consideration processes , in such a way as to encourage them to convert into a business outcome".
Find out how to enhance your strategy with the power of storytelling by participating in the Storytelling Festival 2024 , the event that transforms storytelling into concrete results. Already in the 2017 research of the Content Marketing Institute it emerged that globally 89% of companies were already using content marketing and as many as 55% of B2B companies had small teams for content marketing , while 28% were a more mature phase. Furthermore, 85% of B2B marketers considered content creation as a factor that contributed to the overall success of the company. From the research B2B Content marketing for professional services: in-person contacts and digital contacts, it emerges that CM can be effective in generating sales leads in B2B and play a complementary role to the sales force.